24 Sep Foot Locker Partners with James Harden on Twitter Campaign
Foot Locker, Inc. announced that NBA star shooting guard James Harden will engage with Foot Locker fans for “Play My Tweet,” a unique social media activation. Beginning Thursday, fans can submit personal requests for Harden via Twitter by tagging @FootLocker and #PlayMyTweet for the chance to have him fulfill a request. Whether it’s sending a fan an autographed jersey or singing Happy Birthday to your mom, legitimate requests will be considered.
Foot Locker’s “Play My Tweet” will take place on Oct. 8 in Houston, with Harden taking shots using basketballs printed with selected fans’ tweets. Harden will read the tweet on the ball and take a shot. If he makes the shot, he’s safe – but if he misses it, he must fulfill the request. Each shot’s difficulty level will correspond to the size of the request, and fans can watch the challenge go down beginning at 7:00 p.m. ET via Foot Locker’s YouTube channel and Twitter page.
“Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We’re excited to take that engagement to the next level with the ‘Play My Tweet’ challenge,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Harden is an entertaining, talented NBA star and we’re eager to see what fun requests he will fulfill on behalf of fans across the country.”
“Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way,” said Harden. “I’m excited to see what the fans want me to do and I hope I won’t be doing anything too embarrassing.”
Visit footlocker.com/playmytweet to view “Play My Tweet” submissions and the official rules.