Footaction partnered with music pioneer Gucci Mane, Uber Everywhere artist MadeinTYO and One Night Only MC, Cousin Stizz, for the debut of its digital Summer Hustle campaign.
The video follows all three artists as they find themselves hustling away at various summer jobs while Gucci Mane offers his entrepreneurial guidance. The campaign gives a humorous take on the different ways consumers can make their hustle and style their own this summer.
“Footaction is thrilled to be working with artists like Gucci Mane, MadeinTYO and Cousin Stizz,” said Ken Side, vice president and general manager for Footaction. “They are incredible creators and musicians that are leading men’s fashion trends, which is important and compelling to our consumers who look to Footaction as a one-stop-shop for all things style.”
“It doesn’t matter who you are, this industry is competitive, and one thing all artists share is the mentality of always being about our hustle,” said rapper Gucci Mane. “Whether that means grinding away at our music or staying one step ahead when it comes to the latest looks, we’re all on the same wave of pushing ourselves to the next level.”