FootBalance and Hickory Brands Create U.S. Partnership

FootBalance and Hickory Brands Create U.S. Partnership

FootBalance signed a distributor agreement with Hickory Brands, Inc. for the U.S. market. Effective Apr. 2, Hickory Brands will represent FootBalance’s in-store concepts for 100 percent custom insoles and sandals as well as off-the-shelf QuickFit insoles.

Jeremy Town, managing director of FootBalance North America, said, “We are very excited in partnering with such a great company as Hickory Brands. Their experience within the retail environment and knowledge of shoe related products is a huge advantage when taking FootBalance’s business further in the US marketplace.”

“Signing a partnership agreement with a well-established company as Hickory Brands follows our long term strategy to grow our global business,” said Klaus Rauhansalo, CEO of FootBalance.

“We are very honored to have FootBalance as part of our product portfolio. FootBalance’s high-end products compliment the offering we have for our retail partners”, said Josh Higgins, President of Hickory Brands.

The FootBalance store concept; a comprehensive foot-analysis and individually molded insoles made directly on-site, helps retailers to select the right shoes for their customer’s foot type and to customize their selection. Headquartered in Vantaa Finland, FootBalance products are sold in 35 countries in every continent.