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Frye And Tretorn Secure Sportswear License Partners

Frye And Tretorn Secure Sportswear License Partners

NYC Alliance announced a partnership with Authentic Brands Group (ABG) to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn.

The products will be available at department stores, specialty retailers and online in the U.S. and Canada.

NYC Alliance holds the exclusive license for Juicy Couture apparel, an ABG brand.

“We are looking forward to expanding our partnership with ABG for Frye and Tretorn, two brands that are recognized by retailers and consumers around the world,” said Burt Damsky, president of sales, NYC Alliance. Both brands have a strong heritage and a reputation of excellence in quality and design.”

“Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers,” noted Christina Martin Pieper, SVP, brand, lifestyle, at ABG. “Through this partnership with NYC Alliance, we are able to build upon Frye and Tretorn’s expansive lifestyle offerings and offer uniquely designed product for a growing segment of the brands’ businesses.”

The Frye and Tretorn collections will debut at U.S. retail in spring 2023.