18 Feb Gold Toe to Introduce Slippers
Gold Toe this fall will officially step into the footwear business by debuting its first branded line of slippers for men and women. The Gold Toe line of slippers, Gold Toe footwear, is being launched by The RFA Group, which inked a deal with the Gold Toe brand in 2014 to expand its appeal, and give it a toehold in the footwear category.
“Even though we’re celebrating our 80th birthday this year, you’re never too old to try something new, and creating a durable and comfortable slipper under the Gold Toe name is something that makes a lot of sense to us,” said Patricia McHale, vice president of marketing, responsible for the Gold Toe brands. “We’re excited to be collaborating with The RFA Group to launch Gold Toe footwear. They have a strong and proven history of creating quality footwear that appeals to consumers.”
The RFA Group is dedicated to designing, producing, and marketing quality branded footwear. Today, their product lines can be found at many of the largest retailers in the United States, under designer labels and retailer exclusive brands. The RFA Group will be showcasing the entire collection at this year’s Platform Show in Las Vegas (Booth #82815, February 17-19).
“We are extremely excited to be selected as the footwear licensee by Gold Toe,” said Roy Cheika, President of RFA. “To be associated with the iconic Gold Toe brand is an honor and we believe with our proven expertise in the market, we have an unlimited opportunity to deliver innovation and fashion in the marketplace.”
Gold Toe is a brand owned by Gildan USA Inc., a division of Gildan Activewear Inc.