05 Mar 2026 HEELUXE AND JONES & VINING ANNOUNCE STRATEGIC PARTNERSHIP BRINGING PERFECT FIT FASTER, BETTER AND EASIER
Brockton, MA | February 26, 2026 | Jones & Vining, an industry leader with global production
delivering perfect fit, comfort and performance, announced a strategic partnership today with
Heeluxe, a Santa Barbara based company that provides leading edge technology and testing to
help footwear brands make better shoes. Heeluxe and Jones & Vining have entered into a
partnership agreement to bring the footwear industry perfect fit, faster, beVer, easier AND data
verified — a unique industry offering.
Launching at the March 2026 Materials Show in Portland, Oregon, the two companies have
agreed to set up SmartLast TesZng in Jones & Vining locaZons around the world. SmartLast is
the industry leading and patented fit tesZng system that uses pressure sensors for quanZfying
fit and provides data verified analysis. Working with Jones & Vining, this combinaZon delivers
breakthrough synergies.
SmartLast TesZng is now available in the Jones & Vining InnovaZon and Development Studio in
Portland, Oregon, and will be added to offices in West Bridgewater, MassachuseVs, and Dong
Nai, Vietnam this year. These Heeluxe SmartLast cerZfied satellite tesZng sites will be exclusive
to Jones & Vining locaZons and will enable any brand to increase their speed to market.
“We are so pleased to be partnering with Jones & Vining to bring be6er fit with data verified
analysis, faster — and easier. Having loca@ons across the world will extend our reach to help the
best brands to deliver be6er fit to market quicker,” said Dr. Geoffrey Gray, CEO and Founder,
Heeluxe.
“Jones & Vining has been delivering perfect fit, comfort and performance for nearly 100 years
with a global team that has over 1,000 years of combined experience in providing industry
leading development, innova@on and service. We are so fortunate to be able to enter this
partnership with Geoffrey and the Heeluxe Team to bring be6er fit to the footwear industry,”
said Jim Salzano, President and CEO, Jones & Vining.
About Jones & Vining
Jones & Vining has been partnering with the best footwear brands since 1930. Since then, we
have developed and supplied Lasts that are used in conventional and fully automated
production and have brought perfect fit to billions of pairs of shoes that are worn by consumers
around the world.
Today, Jones & Vining delivers perfect fit, comfort and performance through a unique system
that starts with Last development. The Last development process fully informs our
recommendations around PerfX, a collection of eco-friendly footbed materials that brings
exceptional comfort in hundreds of millions of shoes, and MoldedFX, our proprietary injected
molded components that deliver high performance. This is the J&V Way, a unique system that
delivers perfect fit, comfort and performance with one objective — helping our Partners
achieve their greatest success.
Headquartered in Brockton, Massachusetts, the company serves the best footwear brands in
the industry with development, innovation, and production teams located around the world.
For more information, please visit: JonesAndVining.com.
About Heeluxe
Heeluxe is an independent footwear research and testing laboratory specializing in the science
of shoe fit, comfort, and performance. Founded by a medical doctor and built on biomechanical
expertise, Heeluxe combines laboratory testing, human perception research, and a proprietary
database of more than 10,000 footwear styles to provide objective validation of footwear
products.
Through its Testing & Validation Suite and Heeluxe Certified™ designation, Heeluxe helps
brands design better shoes, reduce product risk, and deliver measurable improvements in
consumer satisfaction. Its data-driven insights support product development teams, empower
retailers with confidence, and help consumers make more informed footwear decisions.
Headquartered in Santa Barbara, California, Heeluxe partners with leading global footwear
brands to bring greater transparency, consistency, and scientific rigor to the industry.
For more information, visit Heeluxe.com.
Media Contact:
Dr. Geoffrey Alan Gray, Founder Jim Salzano, CEO
Heeluxe Jones&Vining
949.636.3573 617.901.3194
drgray@heeluxe.com jsalzano@jonesandvining.com