08 Mar Hi-Tec Sports Appoints Marketing Trifecta
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea.
Erica Davis, now the senior trade marketing communications specialist, is responsible for event management at trade shows and sales launches, as well leading on all marketing collateral. Tenaya Davis will fulfill the role of consumer marketing specialist, taking over social media and consumer facing initiatives across all platforms. She will also work with the Public Relations team to build brand awareness. Matt Rappleyea’s duties as marketing and e-commerce ppecialist include handling key account management, and acting as e-commerce liaison and sales force liaison.
“I’m really excited to have a team with such a variety and breadth of experience in brand and retail marketing, experiential marketing, social media and working with brand ambassadors”, said Marketing Director, Ian Little. “This team will enable us to take the Hi-Tec and Magnum brands to the next level, building awareness and loyalty.”