Hickory Brands Appoints SVP of Sales

Hickory Brands Appoints SVP of Sales

Hickory Brands, Inc. announced that Steve Sheridan has joined the company as senior vice president of sales.  Sheridan brings more than 20 years of experience in sales and management and will report directly to HBI owner and CEO Rob Bell.

“It is with a great deal of excitement that I begin this role with HBI, a company with generations of success in developing products used by a wide spectrum of athletes.  The fact that many of these products are made right here in Hickory serves as our commitment to U.S. manufacturing,” said Sheridan.

Prior to joining HBI, Sheridan managed one of the country’s leading sales rep agencies, Sheridan and Associates Inc., where he was instrumental in nurturing business and revenue for Saucony Athletic Footwear, Starter Sportswear, Feetures! Socks, and GU Nutrition, among many other major brands.

“We are thrilled to have Steve lead the HBI family. Our guiding principles of keeping fit and performance at the center of all we do, while providing outstanding quality and customer service, have allowed us to grow in business for the past 90 years. We are confident that Steve’s experience and creativity will prosper our business and company even further,” said Marcia Lynch, National Sales Manager at Hickory Brands.

Founded in 1923, Hickory Brands, Inc. is the nationwide leader in shoelace manufacturing. The company offers a wide range of products in foot care, shoe care, sports medicine and custom insoles that can be found all over the world. Their licensed partners include New Balance, FootBalance, Skechers, and Twinkle Toes.