09 Jan Holiday E-Commerce Spending Grew 15 Percent
ComScore reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season reached $53.3 billion, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday, Dec. 1) once again ranked as the heaviest spending day of the year with more than $2 billion in desktop buying.
“The 2014 online holiday shopping season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season,” said comScore chairman emeritus Gian Fulgoni. “Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year. Increasing positive consumer sentiment, improving job growth and declining gas prices all combined to create a more favorable spending environment, and consumers responded by opening up their wallets in a way they hadn’t since before the financial crisis. In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar.”
Top 10 Desktop Spending Days in 2014 Holiday Season
Cyber Monday (Dec. 1), for the fifth consecutive year, ranked as the heaviest online buying day with $2.038 billion in desktop spending. The day after Cyber Monday ranked second for the season at $1.796 billion, followed by Green Monday (Dec. 8) with $1.615 billion and Black Friday with $1.505 billion. For the entire season fifteen individual days exceeded $1 billion in online spending via desktop, a significant increase from ten the previous year.