How An Italian Sneakerhead Is Sharing His Expertise

How An Italian Sneakerhead Is Sharing His Expertise

Fueled by the thought that he can’t be the only sneaker lover in his town, Vittorio Tomasella opened Habitat in March, in the historic center of Treviso in Italy’s Veneto region.

“Only the big retail chains were here, and it was not easy to find premium or limited-edition collaborations,” said Tomasella, whose personal sneaker collection exceeds 200 pairs. “This is not a money affair for me; I only do it for my passion.”

Designed like a collector’s underground sneaker room, the store’s furniture is mainly all black to put the focus on the shoes, which are illuminated by colored LED lights. The looks are from Puma, Nike, Asics, Converse and Diadora. And the store is one of the few in northern Italy to carry the Native brand.

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