05 May How Greats Brand Turned Social-Media Savvy Into Sneaker Sales
Posted at 18:18h in Home, Latest News
In the direct-to-consumer world, the Greats Brand has found better fortune than many of its start-up peers.
The Brooklyn, N.Y.-based e-commerce brand has managed to find its niche in the highly competitive sneaker world by producing high-quality, low-cost footwear that appeals to a wide social audience.
And inspired by companies with similar DTC models, such as Everlane and Warby Parker, the sneaker label has built its business by crafting a marketing strategy that resonates with a millennial audience.