09 Dec How LeBron’s Nike Deal Will Affect Stephen Curry & Other Athletes
Posted at 09:56h in Home, Latest News
For athletic brands with mega-athletes on their rosters, the pressure is on.
As the ink dries on LeBron James’ headline-making lifetime contract with Nike Inc., attention has turned to the NBA’s other superstar athletes.
Will James’ king-sized deal — though the numbers have not been disclosed, it’s a safe bet that the Cleveland Cavaliers forward won’t be taking home chump change — be the new standard by which all future athlete-endorsement packages are measured?