05 Jan How Under Armour Could Sprint Past Its Footwear Sales Goals
Under Armour (NYSE: UAA) (NYSE: UA) announced new connected shoes in December, thereby doubling down on connected footwear. These shoes follow an array of new shoes announced in 2016 across multiple categories, all of which are helping Under Armour to gain more footing in this market. With new styles making headway into new markets, Under Armour’s expanding footwear opportunity could blow right past the sales forecasts management set last year.