29 Sep How Will the Election Impact Footwear Sales? FDRA Takes Stock.
With just over a month to go before voters head to the polls, the footwear industry is asking itself what the election means for sales of its shoes. Will a nervous electorate tighten their wallets? Or will half the populace head out post-election for some shopping therapy?
Using historical data, FDRA examined how sales of footwear fared in previous election years, and how they might perform this year. The big takeaway? Sales of footwear are almost completely unaffected by the political climate. In fact, the biggest impact is usually felt after an election year.
“We determined that on average and over the long term consumer demand for footwear and apparel actually fared better during presidential election years and underperformed in the year following a presidential election,” said the FDRA in its report.