Insite Performance Names Nike Veteran Caleb Dyer Director of Innovation

Insite Performance Names Nike Veteran Caleb Dyer Director of Innovation

(Portsmouth, NH) – INSITE Performance is proud to announce the latest addition to its growing product team, Dr. Caleb Dyer.

Dyer brings over a decade of experience in engineering footwear polymers, having served as Material Innovator, Polymer Lab Manager, and Lead Chemical Engineer at Nike since 2012. His most notable projects during this time include Nike Anti-Clog, Nike Fast Fit, and Nike Space Hippie.

Dyer earned his undergraduate degree in Chemistry from Georgia College & State University, followed by a Ph.D. in Polymer Chemistry from the University of Tennessee, Knoxville.

As Director of Innovation, Dyer will optimize INSITE’s current insole material systems while applying his expertise in chemistry to generate new systems.

“I couldn’t be more excited for the opportunity to join the INSITE team,” says Dyer. “As the new Director of Innovation, I’m looking forward to using my expertise in chemistry, materials, and footwear manufacturing to create new paradigms within the industry. I’m fortunate to have been a part of many revolutionary innovations at Nike, and I’m excited to continue that momentum as I work with INSITE to develop industry-wide, game-changing platforms in this new role.”

Dyer is the first to fill the role of Director of Innovation, a new position that comes as INSITE Performance continues to expand to meet growing demands.

He will work closely with INSITE Senior Director of Product and fellow Nike veteran Jake Van Daam to collaborate with the brand’s partners to bring new innovations to market.

“It’s an exciting time of expansion at INSITE right now,” said Greg Diharce, President of INSITE Performance. “Caleb comes to us with an impressive portfolio, and we’re fortunate to have someone of his caliber joining our product team. I’m eager to see the ways in which his expertise will allow us to continue furthering our mission of bringing better foot health to the masses.”


About INSITE Performance

INSITE designs and manufactures insoles for footwear brands, using the science of biomechanics, podiatry, and sports medicine to optimize comfort, performance, and support. INSITE uses academic-grade biomechanics testing and a patented shape algorithm to give everyday footwear the data-driven benefits of custom orthotics and elite athletic footcare. INSITE is also a leader in sustainable foam compounds, delivering PU insole foams with up to 70% bio-content. INSITE is headquartered in Boston, Portland, and Singapore with manufacturing throughout China and Vietnam. For more information visit