13 Sep Jordan Brand Partners With Paris Saint-Germain
Nike Inc. said the Jordan Brand launched its first collection with a global football club, Paris Saint-Germain. The collection will feature over 90 performance, training and lifestyle products.
The Nike-owned brand this season will also make its UEFA Champions League debut, featuring the Paris Saint-Germain home and away jerseys during their European campaign. Nike remains Paris Saint-Germain’s long-term kit manufacturer.
Nasser Al-Khelaifi, Chairman and CEO at Paris Saint-Germain said: “The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise”.
Michael Jordan added: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.”
Discovering the collection, Neymar Jr. declared: “For me the Jordan Brand means phenomenal, magic, irreverent. It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan’s name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles.
Nike noted that this marks the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.
Consumers can pre-order the Paris Saint-Germain x Jordan collection from September 13 on store.psg.fr/Jordan, and from September 14 in the Paris Saint-Germain online and official stores, including the brand-new boutique opened with Edifice in Tokyo, as well in the Nike/Jordan stores.
The move marks another step for the Jordan Brand to expand beyond its basketball roots . In 2016, the University of Michigan became the first American football team to wear the Jordan Brand logo.