Jordan Brand Signs Defending Middleweight Champion

Jordan Brand Signs Defending Middleweight Champion

Jordan Brand expanded its diverse roster of athletes with the signing of Gennady Golovkin, the Unified WBA, IBF, IBO and WBC Middleweight Champion of the World.

“We are excited to add Gennady to the Jordan Brand family,” said Larry Miller, Jordan Brand president. “Gennady’s work ethic, dedication to his craft and style make him a perfect fit.”

The Kazakhstani boxer officially announced his association with the brand from his training camp in Big Bear, CA, where he is preparing to face Dominic Wade on April 23 in Inglewood, CA, for his 17th consecutive defense of his World Middleweight Championship.

Golovkin is currently 34-0 with 31 knockouts and a current streak of 21 consecutive knockouts.

Currently training in Jordan Training product, Golovkin will work closely with the brand on future developments in the category. The five-foot, 10-inch middleweight slugger becomes the third boxer to join the Jordan Brand behind top world pound for pound undefeated champion Andre Ward and former World Champion Roy Jones Jr.