19 Jan Kamik Appoints U.K. and Ireland Distributor
Kamik, the Canadian footwear brand, takes its first steps into the UK and Ireland in 2016 following the appointment of Hej International as its distributor.
The hiring will make Kamik’s extensive range of adult and children’s outdoor footwear available to U.K. and Irish consumers for the first time.
Hej’s fast-growing, international portfolio already includes renowned sock company Wigwam. Hej is also closely linked to Kozi Kidz and this new partnership will allow Kamik to benefit from the children’s-clothing expert’s impressive track record in both the outdoor and lifestyle markets. As well as presenting the new brand across its network of specialist retailers, Hej International will also support Kamik’s UK and Irish launch with a comprehensive marketing and brand development campaign that will include PR, social media and attendance at key UK trade shows.
Rick Cook, CEO at Kamik, commented, “We are truly excited to introduce our range of wellies, winter boots and outdoor footwear into UK and Ireland, and are confident in Hej International’s ability to build the Kamik brand in these territories. The team at Hej has not only embraced this new challenge with exceptional enthusiasm but has also demonstrated a clear understanding of our company, values and products. We look forward to building a very successful partnership.”
Hej International director, Tomas Torstensson, added: “Taking on Kamik was an easy choice for us, the company’s product range, exceptional quality and outstanding heritage fits perfectly with our existing assortment. We are eager to present the brand to our retail partners and are sure that the footwear’s combination of style, practicality and excellent value will make it an incredibly popular choice with consumers.”
Hej International will embark on an intensive trade-focused campaign at the start of this year and the Kamik collection is due to hit stores in Autumn/Winter 2016.