Kanye Helps Jordan Fuel Growth in $1B Sneaker Resale Business

Kanye Helps Jordan Fuel Growth in $1B Sneaker Resale Business

On the morning of Oct. 18, some of New York City’s savviest investors, a mostly young group of males, lined up outside a store in Manhattan’s Soho neighborhood waiting for the hottest product in recent months to make its debut.

An IPO? You can call it that.

But this offering had little to do with the New York Stock Exchange, located about two miles south, and there was, very likely, nary a fine-tailored suit, Goldman Sachs partner or SEC regulator on Wooster Street that morning.

Click here to read the full article on New York Post.