14 Jul Keen Hires VP of Brand Marketing
Keen Inc. welcomed Tyler LaMotte as the company’s first-ever global vice president of brand marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead and oversee the brand’s global marketing efforts and messaging across all product categories to continue to extend the reach and impact of Keen across its retail channels and consumer fanbase. LaMotte is the latest in executive team hires at Keen over the last 18 months as the brand continues to disrupt the norm and build for the future.
“We are thrilled to have Tyler join Keen and round out our talented team as we continue to build the next chapter of the Keen brand, working closely with our retail partners and global channels to deliver exceptional brand experiences to our fans,” said Steve Meineke, president of Keen.
LaMotte’s two-plus decades of experience in brand marketing for product, category management, and technology will make an immediate impact in the brand’s new marketing initiatives and overall messaging. Prior to Keen, LaMotte served as Apple’s Senior Marketer, Worldwide Product marketing. He also worked at Patagonia as Global Business Unit Director for snowsports, performance baselayer, trail running, and accessories, and adidas International AG as the Global Director of Action Sports and Head of Lifestyle/General Manager of the Sports Style Division.
Aside from fortifying the brand’s marketing foundation, LaMotte’s hire continues Keen’s dedication to sustainably growing its business for the future and investing in top-level talent to assist in leading the brand forward. Keen is committed to growing its fanbase through innovative product collections and through environmentally-focused efforts like its Live Monumental campaign – a movement to protect 3 million acres of public lands – and its Keen Effect program.
LaMotte is Keen’s third high-profile hire in recent months. Earlier this year, the company welcomed Christy Saito as Vice President, Global Product Merchandising, Outdoor and Lifestyle, and Rob Langstaff as Vice President, International.
“I’m honored to join a brand with so much opportunity to make a positive impact by bringing leading products and values led brand initiatives to the communities we serve,” said LaMotte. “Keen offers a rare opportunity to work alongside an incredibly talented and passionate team who are excited to go beyond the status quo and inspire others. I look forward to working with my colleagues to continue to build brand momentum and market visibility globally.”
LaMotte will be based in Keen’s Portland, OR, global headquarters and will focus on driving Keen’s long-range global brand strategy.