30 Mar Keen Signs On As REI Outessa Sponsor
Keen Inc. signed on as a sponsor of REI Outessa, three outdoor adventures designed to connect women with the outdoors.
Through the partnership, Keen will be offering guided hikes with REI instructors, informational sessions on injury prevention and how to pick the right shoe size for a proper fit on the trail.
“We are thrilled to partner with REI Outessa,” said David Munk, brand events marketing director at Keen. “As a brand, we are committed to connecting women with the outdoors, and our shoes empower women to get outside. We look forward to the hikes, fireside conversations, fresh air and breathtaking views we will share with the Outessa participants.”
“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that Keen has signed on as the hiking footwear sponsor of Outessa. Together with Keen, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.