05 May Kevin Plank Opens Up About Data, Innovation & Future Plans At Under Armour
Posted at 18:24h in Home, Latest News
Under Armour boss Kevin Plank, 43, could effortlessly rattle off the average weight (192 pounds), night’s sleep (six hours, 38 minutes) and run distance (4.2 miles) of men his age — and not just for personal reasons.
That’s because in the past three years the athletic giant’s founder and CEO has spent $710 million on bolstering its digital health and fitness community, Connected Fitness, by acquiring the apps MapMyFitness, MyFitnessPal and Endomondo. The goal? To make more-informed decisions on behalf of its consumers.
Plank is confident data collection gives Under Armour an advantage in the robust athletic market. Industry experts agree.