Kids Foot Locker Debuts Stephen Curry Holiday Spot

Kids Foot Locker Debuts Stephen Curry Holiday Spot

Kids Foot Locker launched its holiday campaign featuring NBA star Stephen Curry. The 30-second commercial titled “Game Film” opens with two young kids touring a practice facility when they discover Curry studying game film in a luxurious reclining chair.

The video is here.

Curry tells the youngsters, who are wearing the latest Under Armour gear from Kids Foot Locker, that they look just like the pros.  The kids are quick to notice the perks of being a pro as they witness Curry watching TV and drinking chocolate shakes. Curry tells them he’s really hard at work, watching game film, similar to homework, and drinking a protein shake. He is interrupted by another trainer letting him know his hot tub is ready, or as Curry puts it – physical therapy.

“We’re excited to launch our second commercial celebrating the holiday season by offering our young customers the freshest footwear, apparel and gear,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Working with Stephen Curry is always wonderful and ‘Game Film’ is a fun way to look at some of the preparation that goes into game day by a pro basketball star.”

“I’m excited to be in my second Kids Foot Locker commercial during this holiday season,” said Curry. “I had a great time filming this spot and showing a different side to basketball that people don’t get to see – but it’s hard work!”

The commercial debuts online and via broadcast today. The spot was created by worldwide agency BBDO.