01 Oct Kohl’s Launches Madden Girl Outdoors Collection
Kohl’s announced the launch of the Madden Girl fashion, cold weather boots, accessories and outerwear this fall.
Available October 15 in Kohl’s stores and on Kohls.com, the assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season. Only at Kohl’s styles include a red fleece jacket, puffer vest, and assorted hats, ruanas, earmuffs and scarves.
“Kohl’s is thrilled to be launching this highly relevant, fashion-forward lifestyle brand,” says Michelle Gass, Kohl’s chief merchandising and customer officer. “It will strengthen our ability to speak to millennial audiences with a product mixture of boots, outerwear and accessories and help to position Kohl’s as a destination for on-trend clothing and accessories.”
The line’s fashionable, affordable and cozy boots, ranging from $59.99 to $99.99, includes fringed wedge, duck, puffer and combat styles in the season’s pallet of neutral colors and plaids. Stylish cold weather accessories, priced from $26 to $78 include knit scarves, floppy and fedora hats, earmuffs and printed ruanas. With all outerwear under $120, customers will be able to find pretty parkas, military and fleece jackets, puffers and faux-fur vests to match every occasion and style personality.
A comprehensive social media campaign for Madden Girl kicks off with a curated Winter Lookbook featuring personalized, styled looks by top influencers and social media stars. Throughout the campaign, popular YouTubers will show their Madden Girl style by incorporating key pieces from the collection into their web series. The launch of Madden Girl at Kohl’s will also be supported by an omnichannel marketing campaign that includes comprehensive print, broadcast and digital advertising.
Kohl’s has 1,166 stores in 49 states.