21 Jul L.L. Bean’s Generous Return Policy Guaranteed To Last After 104 Years
At L.L. Bean, the products are guaranteed to last — and so is the retailer’s return policy.
The brand famous for its iconic winter boots has maintained a 100-percent customer satisfaction guaranteed mandate since it was founded in 1912 by Leon Leonwood Bean.
The manufacturer’s commitment to its generous lifetime return policy was highlighted Saturday on the podcast public radio program “This American Life.”
Undaunted by abusive returns, the retailer accepts personal reasons such as death, divorce and weight loss as valid to return items, in addition to normal — or excessive — wear and tear.
Satisfaction is determined by the customer, but that might not be a bad thing for retailers.