10 May Lonzo Ball Launches Signature Shoe Independently
Lonzo Ball, expected to be a top-three pick in the upcoming NBA draft, has independently come out with his own shoe, the ZO2 by Lonzo Ball. His signature model costs $495 a pair.
The launch comes after ESPN reported that Nike, Under Armour and Adidas had all indicated that they’d passed on signing Ball to an endorsement deal after LaVar Ball, Lonzo’s father, insisted that the company’s license his upstart Big Baller Brand as well. He also was seeking that Big Baller’s shoe prototype would be Lonzo’s first shoe.
The former UCLA point guard’s ZO2 signature sneaker features python microfiber texture, patent leather heel logos and a gel outsole with a hand-painted DeLorean finish.