28 Mar Macy’s Gains DKNY As Exclusive
Macy’s Inc. and G-III Apparel Group Ltd. announced an agreement under which Macy’s will serve, beginning February 2018, as the exclusive U.S. department store for sales of DKNY women’s apparel and accessories.
Under the agreement, Macy’s exclusivity covers DKNY women’s apparel, handbags and shoes, in addition to women’s and men’s outerwear and swim, which will be available at Macy’s locations nationwide and on macys.com. Macy’s and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the iconic New York–based brand. The agreement also plans for increased and enhanced DKNY shop-in-shops in Macy’s stores.
“We want to create partnerships that offer our customers products and experiences that they can find only at Macy’s, and DKNY is a fashion-first brand we know our customers love,” said Jeff Gennette, president and chief executive officer of Macy’s, Inc. “By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands. Their remarkable global recognition combined with our expansive footprint make Macy’s and DKNY a perfect partnership.”
“We believe that Macy’s is the ideal partner as we implement our strategy for DKNY to be the premier brand in the world for women’s apparel and accessories,” said Morris Goldfarb, chairman and chief executive officer of G-III. “We have worked well with Macy’s in the past with respect to our portfolio of brands and we are confident that this partnership with Macy’s will help DKNY flourish and capture market share.”
G-III will continue to operate the freestanding global DKNY stores and DKNY.com. G-III also will maintain DKNY’s agreements with international license partners and distributors outside of the United States. Products outside the exclusive categories and products distributed by DKNY’s various licensees under other categories in the DKNY family will continue to be sold to a broad range of department stores, including Macy’s.