Macy’s Pilots IBM’s Watson for AI-Powered Personal Shopper

Macy’s Pilots IBM’s Watson for AI-Powered Personal Shopper

Macy’s has launched a new mobile web tool powered by IBM’s Watson which the company hopes will help entice shoppers into its stores.

“Macy’s On Call” will allow customers to interact with an AI-powered platform via mobile devices, recognizing that many shoppers now turn to their smartphones before a sales associate. The platform is powered by Satisfi, a development partner which utilizes IBM Watson for commercial applications.

Macy’s is testing the new technology at 10 of its stores. While Watson technology can power interactions in a number of ways, the first phase of this pilot program will test Watson’s natural language capabilities in a physical retail environment, to see if the computer can successfully point shoppers to each store’s unique products and services, as well as explain the store layout.

There are a number of ways that customers may request information. For example, a customer could type, “Where are the women’s shoes?” or type a combination of brand and product inquiry such as “I.N.C dress,” and they will receive the relevant response and location of that product in the store.

Click here to read the full article at VampFootwear.com