13 May Matt Powell Says Skechers Is the Hottest Sneaker Brand in America
SKECHERS USA, Inc. today announced that sporting goods industry expert Matt Powell from Princeton Retail Analysis stated SKECHERS is currently the “hottest major brand in the U.S.” in his April 2014 Footwear Overview released last week. The Company has also moved up the rankings for top athletic shoe companies to secure the number five market share position.
Powell also reported SKECHERS had a 50 percent gain in brand share for April 2014 and secured the number nine position for the top 25 athletic shoes sold in the U.S. during the month of April. This news follows the best first quarter (2014) net sales and second highest annual (2013) net sales in SKECHERS’ 22-year history as well as Meb Keflezighi’s triumphant win at the 2014 Boston Marathon wearing Skechers Performance racing shoes.
“The strong performance by SKECHERS in April is evidence that the momentum of our record first quarter sales continues to drive us forward,” said Michael Greenberg, president of SKECHERS. “We’re firing on all cylinders with product initiatives and fresh innovative footwear styles that are clearly resonating with consumers. We believe this positive trend will continue as the demand for our brand remains strong worldwide.”
SKECHERS has collected numerous accolades in recent months, winning several footwear industry awards including: Footwear News’ Brand of Year for Skechers GOrun, two Excellence in Design awards from Footwear Plus magazine, and the Company was named Fashion Footwear Brand of the Year at the 2014 Footwear Industry Awards in the UK.