30 Jul Michael Jordan Loses China Trademark Suit
A Beijing court has dismissed a trademark case brought by Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said.
Jordan asked Chinese authorities in 2012 to revoke the trademark of Qiaodan Sports Co, accusing the sportswear firm of misleading consumers about its ties to the six-time NBA champion. “Qiaodan” is a Chinese version of his name. As well as the name, Qiaodan’s products carry a silhouette of a leaping basketball player resembling the “Jumpman” logo used by Nike to promote its Air Jordan brand.
Authorities refused Jordan’s request, and a lower court in Beijing did the same. He appealed to the Beijing Higher People’s Court, which has ruled against him, the Chinese news portal Sohu reported.