12 Oct Mizuno Celebrates 20th Iteration Of Cornerstone Shoe
Mizuno has been in the business of footwear for 110 years, and this week it celebrated the 20th iteration of the cornerstone shoe, the Wave Rider- first released in 1998.
Of course, the celebration of 20 different evolutions over 18 years merited a new model that, while staying true to the Wave Ride OG, packs some new mid-sole “cloudwave” technology.
“We took a look at where the Wave Rider could use the most improvements, and we carefully engineered those – along with evolutionary and thoughtful design – into the Wave Rider 20,” said Todd Lewis, VP of running footwear and design, Mizuno USA.
“The release is a historic moment for Mizuno as it has guided our path in the sport of running, and joins a short list of shoes that have reached this milestone,” said Kim Hoey, senior director of brand marketing and management, Running at Mizuno USA.