04 Mar Mizuno Expands Partnership with Back on My Feet
Mizuno is extending its commitment to Back on My Feet, becoming the official national running shoe provider for the nonprofit organization.
Back on My Feet focuses on empowering individuals experiencing homelessness by utilizing running as a means to teach accountability, build self-confidence and move their lives forward through group runs that reinforce dedication, persistence, and teamwork. Believing that “Every Mile Changes You,” Mizuno will give a new pair of running shoes to every new Back on My Feet member as they run towards independence and self-sufficiency.
“Mizuno is a true believer in the transformative power of running, and we are honored to provide Back on My Feet residents with a proper pair of running shoes that meets their specific running needs,” said Kim Hoey, division brand marketing director, running, Mizuno USA. “Quality running shoes are a critical piece of gear for runners and can play a big role in the personal journeys of the Back on My Feet residents, as each and every mile empowers them and moves them closer to a better quality of life.”
Based in Philadelphia, Back on My Feet is a national nonprofit that utilizes running to help those experiencing homelessness and other challenges transform their lives and achieve independent living such as employment, housing and education and job training opportunities. Back on My Feet operates in 11 cities across the U.S.
“Back on My Feet is honored to have a partner like Mizuno that is committed to our core belief that running can truly change lives and communities,” said Mary K. FitzGerald, CEO of Back on My Feet. “Our members will be even more enthusiastic and confident wearing their new Mizuno running shoes which will further empower them through their journey towards positive personal transformation.”
Starting this year, exclusive Back on My Feet branded Mizuno apparel will also be available for purchase by visiting the nonprofit’s online store at backonmyfeet.org.