Mizuno USA Promotes Couch to VP of Sales

Mizuno USA Promotes Couch to VP of Sales

Mizuno USA promoted Chuck Couch to corporate vice president of sales.

The move will transition Couch from his current role in the golf division as vice president of product management to an integral member of the Mizuno USA leadership team. His primary responsibilities will include oversight and direction of the Mizuno USA sales strategy across all business categories. Couch will report directly to Bob Puccini, President of Mizuno USA.

“Chuck brings an understanding, commitment and devotion to the Mizuno Brand that is second to none,” said Puccini. “His insights, compounded by his positive, inspirational leadership style, will strengthen our ability to effectively compete in an increasingly competitive and rapidly evolving retail environment.”

Couch has spent more than 20 years a Mizuno. Starting in customer support, he worked his way through various areas of the Mizuno business, including sales, marketing and product development. After a number of successful years managing golf sales as the golf division as regional sales manager, Couch transitioned into the product management side of the golf business, first as the director of marketing, then director of product management. Most recently, as vice president of product management, Couch played an instrumental role in creating a collaborative, unified and cohesive vision for the Mizuno’s golf business throughout the western hemisphere and globally.

“I’m incredibly grateful for every opportunity I’ve had with Mizuno as each one prepared me for the next,” Couch said. “I’m truly honored to move into this new role and to serve and work alongside such a talented, passionate and committed Mizuno sales force.”

“Chuck is a values-based leader, and his heart and soul are in this company,” Puccini said. “He has an exciting challenge ahead, and I know he is the right leader to guide our sales teams to new heights and accomplishments. We are glad to be able to further extend his reach and business impact throughout the organization.”