01 Apr Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, “Every Mile Changes You.” A continuation of last year’s “What if Everybody Ran” campaign, two initiatives will officially kick-off activation of the campaign. Mizuno will be supporting two inspirational groups that embody the “Every Mile Changes You” mantra to further inspire and create more running moments across the nation.
During the Month of April*, Mizuno will continue its support of Back on My Feet, a non-profit organization that utilizes running to inspire and empower those experiencing homelessness, through the month-long initiative. Coined “Mizuno Month,” the company will donate $10 to Back on My Feet for every pair of Mizuno running shoes purchased at select running specialty retailers in cities with a local Back on My Feet chapter.
Earlier this year, Mizuno became the national running shoe provider to Back on My Feet, assuring every Back on My Feet resident has a new pair of running shoes for their training. Funds donated will be used to further support the Back on My Feet community and the organization’s ongoing mission to transform lives of those experiencing homelessness one mile at a time, through the running program and its resources such as training, housing, therapy, financial assistance among many others.
Also during the month of April, Mizuno will be providing running apparel and shoes to a brave and inspiring group of military veterans called “The Shepherd’s Men.” This team will be running 911 miles in eight days to raise funds and awareness for the traumatic brain injury center wing of The Shepherd Center in Atlanta, the epicenter for this type of medical care. The 12-member team has mapped a route starting at Ground Zero in New York City and culminating at Shepherd’s Center. Their mission is to give a voice to those battling post-traumatic stress disorder and traumatic brain injury.
“Mizuno is a true believer in the transformative power of running, and that every mile counts,” said Kim Hoey, Brand Marketing Director, Running Division, Mizuno USA. “Both Back on My Feet and Shepherd’s Men are embarking on life-altering journeys using running as a catalyst for the better and we are honored to further empower them.”
Join Mizuno Running on Facebook, Twitter and Instagram and Pinterest to follow the transformative power of running as “Every Mile Changes You.” U.S. consumers can join the conversation and share their inspiring running moments using #MilesChangeYou.
For more information on Mizuno’s involvement with Shepherd’s Men as well as the Mizuno Month initiative for Back on My Feet, please visit www.mizunorunning.com.
*Mizuno Month will take place in May for the city of Boston.