Nebraska AG issues alert about FitFlop settlement

Nebraska AG issues alert about FitFlop settlement

Nebraska Attorney General Jon Bruning issued an alert Thursday notifying Nebraskans they may be eligible to receive cash funds from a settlement with a footwear retailer.

FitFlop USA LLC, FitFlop Ltd., Brand Slam Ltd. and Marcia Kilgore allegedly engaged in unfair and deceptive conduct by advertising that its FitFlop-branded footwear products provided benefits ordinary footwear could not provide.

Under the terms of a settlement, the defendants will pay $5.3 million into a fund for consumer refunds.

Nebraskans who bought FitFlop footwear between Jan. 1, 2007 and Jan. 8 have until June 27 to submit claim forms at

“Nebraska consumers work hard for their money and deserve to get what they pay for,” Bruning said.

“Due to the settlement of a class action lawsuit regarding misrepresentation of the benefits of these products, including claims that wearers would increase muscle mass, consumers are eligible to be repaid for a portion of their purchases.”

The amount of cash received by consumers will vary based on the shoe model category, the total amount of approved claim forms and other factors.

No proof of purchase is necessary for consumers to submit claim forms for two or fewer pairs of footwear. Proof of purchase is needed for claims beyond two pairs.

The defendants denied any wrongdoing as part of the agreement.