New Balance Renews Opposition to TPP; Footwear Industry Reacts

New Balance Renews Opposition to TPP; Footwear Industry Reacts

Though New Balance has been quiet lately in regards to its long-standing opposition to the Tans-Pacific Partnership (TPP), the sneaker company stirred up controversy again today when it renewed its opposition to the trade deal, much to the dismay of others in the footwear industry.

New Balance says it is renewing its opposition to TPP because the Obama Administration reneged on a deal to provide the Boston-based company with a military contract in exchange for its public silence on the issue. The planned deal would have had New Balance producing athletic shoes for the Department of Defense to outfit recruits, a first for the agency, which has historically only used foreign-produced shoes.


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