New Portland-based footwear brand announces Kickstarter campaign

New Portland-based footwear brand announces Kickstarter campaign

A new Portland footwear company, Crosskix Footwear & Apparel Co., has launched a Kickstarter campaign with a May 7 deadline. The campaign on Wednesday had $55,512 in pledges and 991 backers.

Crosskix produces footwear that looks like a running shoe but has an upper as  well as sole made from EVA (soft foam composite). Promotional materials  compare Crosskix with Crocs footwear.

The Kickstarter campaign is designed to pre-sell the brand’s first  designs to start production.

“We believe there’s definitely a void in this category for a more  sportier, stylish, and functional shoe,” Crosskix founder Eric Saligumba said in a news release.

The news release says the shoe has been in the production phase — designing, testing, sample producing — for four years.

The company says it has a recycling plan to repair and donate  returned shoes to needy people worldwide. Customers who donate used  footwear receive a 15 percent discount on their next pair, the company  says.

— Allan Brettman