02 Jun Nike Apparel To Return To Macy’s
On its first-quarter analyst call, Macy’s confirmed that Nike apparel would return to its selling floors. Nike ended distribution to the department store in 2021.
Jeff Gennette, chairman and CEO, said on the call, “We are excited to share that we are bringing Nike back to the Macy’s nameplate this fall. This mutually beneficial relationship reflects our strategy to provide customers with an enhanced and elevated offering.
“Starting in October, an expanded Nike selection, including apparel, plus size women’s, big and tall men’s, kids’ bags, and gear will be available online and in key locations nationwide. Footwear will continue to be sold in our Finish Line licensed locations. We look forward to scaling our Nike partnership with additional locations in the spring of 2024.”
Nike’s decision to stop selling to Macy’s was part of a move to focus on its direct-to-consumer growth and narrow its wholesale accounts to a few strategic partners in what the company described as a shift away from “undifferentiated’ retail partners.