Nike CEO Mark Parker On Company’s Digital Progress

Nike CEO Mark Parker On Company’s Digital Progress

Nike Inc.’s impressive fourth quarter saw balanced growth across regions and divisions, but the company’s digital gains were especially notable.

The 41 percent improvement Nike posted in digital sales in the quarter ended May 31 is the result of an increased emphasis on platforms and not just products, according to CEO Mark Parker.

“Our digital offense is transforming Nike from how we connect with consumers to how we deliver products,” Parker said on Thursday afternoon’s earnings call with analysts. “This is a major shift from operating models of the past to a new, digitally powered model of the future.”

That digitally powered model helped the company grow revenue 13 percent to nearly $10 billion in Q4, while digital sales jumped 25 percent to contribute to Nike Direct revenues of $10.4 billion in fiscal 2018…Read the full article on SGB Media.

Eric Smith is Senior Business Editor at SGB Media. Reach him at or 303-578-7008. Follow him on Twitter or connect on LinkedIn.