13 Jan Nike Extends Deal With Chinese Athletics Association
Nike and the Chinese Athletics Association (CAA) signed a long-term partnership extension through to 2033.
Nike first partnered with China’s athletics governing body in 2013 in a deal set to run from 2014 to 2021. The new agreement will last from 2022 to 2033, covering all the Olympic Games during that cycle.
Nike will supply training equipment for all of the CAA’s national team athletes and plans to introduce numerous initiatives to promote the development of athletics in China. These include Nike-run training camps featuring high-profile coaches from other nations, overseas training bases and helping to facilitate new conversations between the CAA and other athletics associations.
“This partnership with Nike [announced 9th January] will hopefully allow both parties to capitalize on our synergies and strengths, as part of the opening up of the Chinese sportswear market,” said Cai Yong, vice-chairman of the CAA. “We look forward to working with Nike to increase interest in track and field as part of our national goals to build a strong sports economy and physically active citizenry.”
Craig Mossback, Nike’s VP for sports marketing in China and Japan and global business affairs, added: “Nike is committed to promoting the development of Chinese track and field and its athletes for many years, and this renewed contract once again shows our confidence in the future of the sport in China.”