17 Mar Nike gets ‘Back to the Future’ with self-tying sneakers
I just got to try on new Nikes that I never have to lace up, the futuristic sneaks Nike has been talking about for years.
Unveiled to much hoopla at a New York event Wednesday, Nike HyperAdapt 1.0 has power-operated laces. As soon as you step into a pair — as if they were slip ons —and press a “+” button, the laces tighten. The shoe even lights up.
The new shoe was unveiled by Nike CEO Mark Parker, along with a raft of other technologies. They’re expected out by the holiday season, but Nike hasn’t announced pricing yet.