17 Mar Nike Invests in Online Retail Analytics
Nike, Inc. (NYSE:NKE), through its strategic partnerships team, has taken a minority investment in CA-based start-up, Reflektion — an online retail predictive analytics.
Reflektion announced in early March 2016 that it secured Series B round funding.
“We’re impressed by Reflektion’s technology and the potential its personalization capabilities offer to further enhance our consumers’ online experience,” said Nike, Inc. President of Direct to Consumer, Christiana Shi.
At its Investor meeting last fall, Nike, Inc. noted that it expects its e-commerce business to be one of the company’s biggest drivers of revenue growth in coming years and that its Nike.com revenues are expected to grow four-fold by the end of FY17.