Nike Leads List Of World’s Most Marketed Brands

Nike derived $461.9 million in total sponsorship value from nearly 12,000 promoters and 5.56 billion social media engagements in the 12 months through August. 1 2020, topping SportsPro’s inaugural list of World’s 50 Most Marketed Brands powered by Hookit*.

The rest of the Top 10 were Emirates Airlines, $252.2 billion; Adidas, $228.0 billion; Monster Energy, $119.3 million; Red Bull, $114.4 million; State Farm, $112.8 million; Santander, $105.9 million; Standard Chartered, $79.0 million; Puma, $75.0 million; and Beko, $56.4 million.

Among other sporting goods companies, Spalding was No. 33 with a total sponsorship value of $35.2 million; New Balance was at 37, $33.0 million; Under Armour was at 41, $24.6 million; and Reebok was at 50, $22.0 million.