10 Feb Nike Names First Chief Digital Officer
Nike, Inc. announced an acceleration of its digital strategy, appointing Adam Sussman to become Nike’s first chief digital officer, as part of the push. Sussman will report to Trevor Edwards, president, Nike Brand.
Nike remains on path to meet its goal of reaching $50 billion in revenue by the end of FY20. As a growth company, Nike views digital as a vital accelerator, not just in connecting athletes with knowledge and services, but in everything it does from amplifying how it gives consumers access to the Nike Brand in new and innovative ways to manufacturing and delivering the products and experiences.
“Digital offers a fundamental transformation of our business, as we create an industry-leading digital ecosystem that flows through all that we do,” Edwards said. “This is the leadership to which Nike is accustomed. Today’s announcement is a continuation of the Nike promise to develop deep and lasting relationships with consumers, to offer the best athletic service, period.”
In his new role, Sussman will lead the team responsible for the development of industry-leading digital products and services across Nike.com, Nike+ and Brand Digital platforms. Sussman’s team will also drive Nike’s consumer engagement, while accelerating the collective power of all of Nike’s digital products and services for consumers.
“Adam’s wealth of experience in digital, consumer technology and strategy leadership makes him the perfect person to tackle tomorrow’s challenges today,” Edwards said. “Adam is just as passionate about solving a problem for one athlete as he is introducing that innovation to a global community. 2016 promises to be a big year for the world of Nike digital, and this is just the beginning.”
Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive, where he gained expertise in general management, marketing, strategic planning and digital product commercialization.