Nike names Michael Spillane head of Greater China region

Nike names Michael Spillane head of Greater China region

Nike on Wednesday named Michael Spillane as vice president and general manager of Nike’s Greater China region.

Spillane was most recently was chief executive and president of Umbro which Nike sold last year. His new job is effective in June.

Spillane replaces Craig Cheek who moves to a global role as vice president and general manager of Nike’s Young Athletes where he will oversee strategy and drive growth supporting the company’s key categories around the world, a company news release says.

“We are very pleased that Michael, a seasoned industry veteran, will lead us forward in China,” said Gary DeStefano, president of Global Operations. “His strong leadership, brand expertise and global experience will be instrumental in driving continued growth for Nike in this very important geography.”

Spillane has worked more than 25 years in the apparel and textile industries.

He joined Converse in 2007 as president of North America Footwear before transitioning after a year to lead Converse Apparel growth strategy as president, North America and Global Product.

He was promoted to Converse chief executive in October 2009.

In 2011, Spillane became Umbro chief executive where he oversaw the sale and transition of the brand to Iconix earlier this year.

Previous to Nike, Spillane held chief executive positions at Polartec and Malden Mills as well as senior positions at Tommy Hilfiger and Jockey. He will report to DeStefano.

Cheek, who joined Nike in 1990, has held various leadership roles during his 23 years with the company.

More recently, he led U.S. Footwear, was promoted to vice president and general manager of Nike North America, and then moved to China to lead Greater China. Cheek will report to Trevor Edwards, executive vice president of Global Brand Category Management.

— Allan Brettman