23 Feb Nike Opens Jordan Store in Hong Kong
Nike Inc. opened Asia’s largest Jordan-only store in Hong Kong.
Located at 2-8 Wellington Street in the city’s Central District, Jordan 8 Wellington provides a series of exclusive members-only offerings, including custom t-shirts and jerseys, along with pre-registration for access to Jordan Brand product. Additionally, Jordan Flight Camp, which offers product education and training services, is open to members on specified days. This experience further elevates the space’s wear-test area, which invites visitors to trial selected sneakers against the basketball drills and moves displayed on an adjacent digital wall.
“Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region,” explains Eric Wei, GM of Jordan Brand Greater China. “The opening of Jordan 8 Wellington is a big step forward. We hope to bring this brand new, premium consumer experience to other cities soon.”
Jordan 8 Wellington is the first Asian Jordan door to adopt the brand’s new design concept, which originated at Chicago’s 32 South State Street store and which celebrates the legend of Michael Jordan through art installations and historical displays. Specifically in Hong Kong, a stunning Jumpman centerpiece by renowned artist Michael Lau connects the Jordan legacy to local culture. A wall of sneakers, encompassing the entire Air Jordan I-XXX collection, and graphic icons on the floor also recall the journey of His Airness.