Nike Partners with Marathon Kids

Nike Partners with Marathon Kids

Nike has formed a new partnership with Marathon Kids, a non-profit organization dedicated to improving the health of children by providing them with the tools, motivation and support to live happier, healthier lifestyles.

The Marathon Kids program engages kids in a positive, simple, goal-driven running program that challenges them to run the equivalent of up to four marathons (from 26.2 miles to 104.8 miles) over the course of a three, six or nine-month running club season or school year.

In a statement, Nike noted that active kids score up to 40 percent higher on tests and are 15 percent more likely to go to college. They also have increased concentration, better school attendance and behavior, healthier eating habits and a stronger sense of self than inactive kids. Research shows that inactive kids are more likely than active kids to grow up to be inactive adults with significant health consequences.

“The reality is that there’s a physical inactivity epidemic and Nike is committed to helping end it, starting with kids, by providing early, positive experiences with sport and physical activity,” a Nike statement read. “Partnering with Marathon Kids is a step (or mile!) in support of that effort. We know that most kids can walk at least one mile every 20 minutes. So this is a great way to make physical activity part of their future and give them the support necessary to get moving.”

Together, Nike and Marathon Kids expect to reach over half a million kids across the country in the next two years.

Nike wrote, “Kids will learn to embrace running, discover their athletic capabilities and find their love of movement, with the full support of Nike, Marathon Kids and their friends, families and coaches behind them. By rallying entire communities and neighborhoods around physical activity, this partnership has the power to change the way we make sport a part of our lives.”