Nike Partners with Music App Spotify

Nike Partners with Music App Spotify

In the increasingly competitive wearable tech space, Nike has partnered with Spotify, one of the largest music streaming apps. The Beaverton, Ore.-based company said its latest Nike+ Running app was developed with Spotify and would enhance “runners’ overall in-run music experience.”

“Since our launch as the original running app in 2006, music has always been core to the Nike+ Running experience,” Adam Roth, Nike VP of global running brand marketing, said in a statement. “Our partnership with Spotify takes that experience to a new level, leveraging personalized music as motivational fuel every run, for every runner.”
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The Nike update, which hit yesterday, includes a new feature that allows runners to input pace goals and musical preferences. The app then develops a personalized 100-song playlist. In addition, the program detects the runner’s tempo and can select music to match their steps.

“Nike and Spotify are combining forces to create the ultimate motivating experience for runners,” Erin Clift, VP of consumer and partner marketing at Spotify, said in a statement. “Nike+ runners now have access to millions of tracks through Spotify to help them achieve their personal goals and find their fast this summer.”

Spotify boasts a catalog of more than 30 million songs.