02 Aug Nike Releases Nike+ App
Nike, Inc. (NKE) has released its Nike+ app, which gives athletes access to Nike’s signature services. The company will also open its first digital studio in New York in order to increase its digital connection to consumers.
“Our consumers want instant access to the best of Nike and we’re excited to be offering expanded Nike+ services, personalized to athletes everywhere,” said Trevor Edwards, president, Nike Brand. “Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere.”