08 Jul Nike Renews Partnership With La Liga Spanish Football League
Nike renewed its partnership with La Liga until at least 2019.
“We are delighted to extend this partnership, which began in the 1996–97 season. Nike is the leading brand in football and is continually innovating through the relationships we hold with the world’s best players, clubs, federations and leagues,” states Lorenzo Moretti, Vice President and General Manager of Nike Football in Western Europe.
Javier Tebas, President of La Liga declares, “La Liga is in a process of international expansion and partnering with Nike contributes to build our global prestige. It is a strategic partner with which we will work to develop our brand and football in general. We are very satisfied with this agreement.”
“We consider La Liga to be the strongest league in the world, with the best clubs and players and it is important that we have an iconic ball,” adds Adolfo Bara, La Liga Commercial Director. “Together with Nike we want to support football around the world — using our athletes, experience and resources to assist the development of our sport overseas – including the USA and China.”
La Liga will play its games with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
The Ordem 4 for La Liga will be available at nike.com and in stores from July 28.